Microservices, APIs, Headless and Cloud:
Successful brands and retailers use state-of-the-art commerce technology to innovate and grow.
7 November 2019 | Amsterdam
About
Consumer behaviour is changing rapidly. Mobile commerce is growing, social media becomes more relevant, new channels like voice and IoT reach critical mass. To stay competitive, brands and retailers need modern IT infrastructure to remain innovative and agile on all these channels. The Modern Commerce Day is all about state-of-the-art commerce technology such as headless or cloud. Renowned brands and retailers talk about their journey towards becoming tech-driven commerce companies who manage to embrace those changes.
Speaker

9:40
Emerging Trends in (e-)Commerce
Mike Lowndes
Senior Director Analyst at Gartner
Mike Lowndes is a digital commerce technology expert covering topics such as architecting a commerce site, commerce platforms, APIs, DXPs, search and content management for commerce. Dr. Lowndes has two decades of experience in digital commerce, web content management, search, and overall web application evelopment, leadership and architecture.

15:15
Lego’s journey towards Unified Commerce
Niall Edwards
Head of Shopper Engagement Technology at LEGO Group
Niall Edwards is responsible for Shopper Technology at The LEGO Group. He and his team design, build & operate exceptional shopper experiences that delight users (and their kids!) With over 15 years of experience in ecommerce, technology and marketing across brands such as Uniqlo and Toys ‘r’ Us, as well as manufacturing and B2B organisations, Niall can offer a wealth of perspectives on what it takes to provide a truly user or shopper centric experience backed by the technology transformation to make it happen.

10:25
De-Coupling the Monolith
Claus Hovge Andersen
Chief Digital Officer at Salling Group
Experienced digital entrepreneur who have worked the last 18 years with ecommerce, digital subscription models, digital business models, digital/programmatic advertising, strategy and not least digital transformation. The main line through the career has been connecting technology and business.

11:20
Fireside Chat on Headless & Customer Experience
Tariq Khan
Vice President of Consumer Experience at Coty
Tariq is Vice President of Consumer Experience at Beamly who are Cotys in-house digital product and marketing technology accelerator. Coty is one of the world’s largest beauty companies overseeing cosmetics, fragrance & hair brands such as Max Factor, Gucci, Ghd, Rimmel, Burberry, Calvin Klein and Wella. Primarily working with progressive technologies such as AR and AI, Tariq is leading multiple teams to create consumer facing digital products and platforms.

16:05
Candy Dulfer with band on Stage!
Candy Dulfer
Jazz and Pop Saxophonist Player
Candy Dulfer (born 19 September 1969) is a Dutch jazz and pop saxophonist. She is the daughter of jazz saxophonist Hans Dulfer. She began playing at age six and founded her band Funky Stuff when she was fourteen. Her debut album Saxuality (1990) received a Grammy nomination.

11:50
Headless microservices & omni-channel customer experience
Kunal Mukherjee-Chakraborty
Chief Digital Officer at Grandvision
A British citizen of Indian origin who travelled to over 50 countries and lived/worked in 6 of them, Kunal now stands at the digital forefront of the €3.5 billion revenue group GrandVision. He is responsible for leading, strategizing and executing customer experience led omni-channel & digital transformation. GrandVision is a fascinatingly interesting de-centralised B2C retail portfolio organisation consisting 44 countries, 30 retail banners, 7,001 brick-n-mortar stores, 60 websites and 30,000 employees.

9:30 – Opening
15:45 – Closing
Kelly Goetsch
CPO at commercetools
Kelly Goetsch is Chief Product Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of three books – APIs for Modern Commerce (O’Reilly, 2017), Microservices for Modern Commerce (O’Reilly, 2016) and E-Commerce in the Cloud (O’Reilly, 2014).

13:50
A microservices approach in practice
Dave Morris
Delivery Director at REWE Digital
Dave Morris is the Delivery Director for REWE Digital, the provider of online strategy and execution for the REWE Group – a $60B German retail and tourism group that includes the REWE supermarket chain which has more than 15,000 stores and 211,000 employees worldwide.Under Dave’s leadership, REWE Digital is responsible for the digitalization of the food retail sector in Germany; ensuring that REWE customers are given the opportunity to order food online which is then delivered, fresh and cooled, to their doorsteps at their desired time. Before joining REWE Digital, Dave was IT Director for Travis Perkins – the UK’s largest builder’s supply retailer where he led multiple digital transformation projects. Dave also led a 250+ person team in a multi-million dollar eCommerce platform rollout as Delivery Director at Tesco.

11:15
Foodl, the first Open Marketplace for the Food-Service Industry
Gaby Westdorp
Co-Creator at Foodl
Foodl’s co-creator has a longstanding career as (Digital) Marketing Professional working for FMCG & retail companies. A charming and fun-loving powerhouse.

11:55
The Next Runtime
Andy Tzou
Partnerships & GTM Lead, Kubernetes at Google
Andy spent his early career in enterprise IT for the public sector. In 2011 he made the move to Google New York City, helping large brands make the transition to mobile. Since 2016 Andy has focused on hybrid/multi-cloud, working closely with organizations large and small to help chart their course for modernization.
The next runtime
In a few short years, our industry has seen the emergence and rapid adoption of a new set of open standards. These standards are poised to define how we build and operate applications in the coming decades. Open source initiatives like Docker, Kubernetes and Istio provide a solid foundation for organizations managing complexity across vastly different environments. In this talk Andy will illustrate this modern architecture and explore its crucial role in enabling brands to serve their users nimbly.

14:45
Scaling IT in a Food eCommerce business
Hugo Knobbout
Head of IT Eurail
Hugo Knobbout is Head of IT at Eurail B.V. He has been working for several companies as an IT leader. At Eurail B.V. he is part of the leadership team and is responsible for the complete IT architecture, plays a vital role in Eurail’s strategy and the way of working between IT and business within the company.

13:50
A microservices approach in practice
Pascal Lagarde
Commerce Director at Valtech

11:20
Fireside Chat on Headless & Customer Experience
Sonja Kotrotsos
Head of EMEA GTM & Alliances at Contentstack

13:20
Headless microservices & omni-channel customer experience
Arje Cahn
Chief Product Officer at Bloomreach
Arjé is the brains behind the Bloomreach Digital Experience Cloud. He has a track record of building groundbreaking software in his role as co-founder and CTO of Amsterdam based Hippo CMS. Hippo got acquired in 2016 by Bloomreach, the leading Silicon Valley based AI search vendor. At Bloomreach, he’s been the driving force behind its API based DXP strategy. He is regularly recognized by top analyst firms for his vision on digital experience technology. He has earned his stripes in the open source world as an elected Member of the Apache Software Foundation in 2007. He is a sought-after speaker at conferences on digital experience management. Also, he lives with his family on a dike in Amsterdam where he fights against the rising water and, usually, a jet lag.

13:45
Productising branded commerce transformation
Philip Murphy
Group Executive, Digital & Strategic Marketing Director at Glen Dimplex
Phil has led digital and eCommerce at the global food and sports nutrition business Glanbia plc and now at Glen Dimplex, a global leading consumer electronics and sustainable heating manufacturer and is an advisory board member of two leading digital agencies. He is a passionate advocate of experience-driven commerce and blends the worlds of technology, user experience, humanities, and digital commerce.
Agenda
Before Noon / 8:30 - 12:25
08:30
Registration

09:30 Main Room
Opening
Kelly Goetsch
CPO commercetools

09:40 Main Room
Emerging Trends in (e-)Commerce
Mike Lowndes
Senior Director Analyst at Gartner

10:25 Main Room
De-Coupling the Monolith
Claus Hovge Andersen
CDO at Salling Group
10:55
Coffee Break

11:20 Main Room
Fireside Chat on Headless & Customer Experience
Tariq Khan
VP Consumer Experience at Coty

11:20 Main Room
Fireside Chat on Headless & Customer Experience
Sonja Kotrotsos
Head of EMEA GTM & Alliances at Contentstack

11:20 Breakout Room
Foodl, the first Open Marketplace for the Food-Service Industry
Gaby Westdorp
Co-Creator at Foodl

11:55 Main Room
The next runtime
Andy Tzou
Partnerships & GTM Lead, Kubernetes at Google
Lunch / 12:25 - 13:20
Afternoon / 13:20 - 15:55

13:20 Main Room
Headless microservices & omni-channel customer experience
Kunal Mukherjee-Chakraborty
CDO at GrandVision

13:20 Main Room
Headless microservices & omni-channel customer experience
Arje Cahn
Chief Product Officer at Bloomreach

13:50 Main Room
A microservices approach in practice
Hugo Knobbout
Head of IT at Eurail

13:50 Main Room
A microservices approach in practice
Pascal Lagarde
Commerce Director at Valtech
14:20
Coffee Break

14:45 Main Room
Scaling IT in a Food eCommerce business
Dave Morris
Delivery Director at REWE Digital

15:15 Main Room
LEGO’s journey towards Unified Commerce
Niall Edwards
Head of Shopper Engagement Technology at LEGO

15:45 Main Room
Closing
Kelly Goestch
CPO at commercetools

16:05 Main Room
Candy Dulfer with band on Stage
Candy Dulfer
Jazz and Pop Saxophonist Player
Get together / 16:45
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General Info

Travel Info
You can easily reach the BIMHUIS by train, tram and car. From the northern exit of the Central Station, the BIMHUIS is seen at a distance of appr. 1 km, eastwards on the IJ. BIMHUIS is the first stop coming from Central Station direction IJburg (Tram 26).

Accomodation
Find the best accommodation close to the BIMHUIS. We recommend close hotels likeThe Mövenpick Hotel Amsterdam City Center and The DoubleTree by Hilton Amsterdam Centraal Station