Consumer behaviour is changing rapidly. Mobile commerce is growing, social media becomes more relevant, new channels like voice and IoT reach critical mass. To stay competitive, brands and retailers need modern IT infrastructure to remain innovative and agile on all these channels. The Modern Commerce Day is all about state-of-the-art commerce technology such as headless or cloud. Renowned brands and retailers talk about their journey towards becoming tech-driven commerce companies who manage to embrace those changes.


14:55 PM
Microservices & Competing with Amazon

Dr. Robert Zores

CTO at REWE Digital

15:25 PM
Lego's journey towards Unified Commerce

Niall Edwards
Niall Edwards

Head of Shopper Engagement Technology at LEGO Group

Niall Edwards is responsible for Shopper Technology at The LEGO Group. He and his team design, build & operate exceptional shopper experiences that delight users (and their kids!) With over 15 years of experience in ecommerce, technology and marketing across brands such as Uniqlo and Toys ‘r’ Us, as well as manufacturing and B2B organisations, Niall can offer a wealth of perspectives on what it takes to provide a truly user or shopper centric experience backed by the technology transformation to make it happen.

9:40 AM
Emerging Trends in (e-)Commerce

Mike Lowndes

Senior Director Analyst at Gartner

Mike Lowndes is a digital commerce technology expert covering topics such as architecting a commerce site, commerce platforms, APIs, DXPs, search and content management for commerce. Dr. Lowndes has two decades of experience in digital commerce, web content management, search, and overall web application development, leadership and architecture.

10:20 AM
De-Coupling the Monolith

Claus Hovge Andersen
Claus Hovge Andersen

Chief Digital Officer at Salling Group

Experienced digital entrepreneur who have worked the last 18 years with ecommerce, digital subscription models, digital business models, digital/programmatic advertising, strategy and not least digital transformation. The main line through the career has been connecting technology and business.

11:20 AM
Fireside Chat on Headless & Customer Experience

Tariq Khan

Vice President of Consumer Experience at Coty

Tariq is Vice President of Consumer Experience at Beamly who are Cotys in-house digital product and marketing technology accelerator. Coty is one of the world's largest beauty companies overseeing cosmetics, fragrance & hair brands such as Max Factor, Gucci, Ghd, Rimmel, Burberry, Calvin Klein and Wella. Primarily working with progressive technologies such as AR and AI, Tariq is leading multiple teams to create consumer facing digital products and platforms.

11:55 AM
Topic to be announced soon!

Kunal Mukherjee-Chakraborty

Chief Digital Officer at Grandvision

A British citizen of Indian origin who travelled to over 50 countries and lived/worked in 6 of them, Kunal now stands at the digital forefront of the €3.5 billion revenue group GrandVision. He is responsible for leading, strategizing and executing customer experience led omni-channel & digital transformation. GrandVision is a fascinatingly interesting de-centralised B2C retail portfolio organisation consisting 44 countries, 30 retail banners, 7,001 brick-n-mortar stores, 60 websites and 30,000 employees. 

11:20 AM
Foodl, the first Open Marketplace for the Food-Service Industry

Annemarie Blaauw

Initiator at Foodl

Foodl’s initiator and creator has vast and in-depth knowledge of how to digitalize the foodservice industry. Focussed, friendly and highly professional.

9:30 AM - Opening
15:55 PM - Closing

Kelly Goetsch

CPO at commercetools

Kelly Goetsch is Chief Product Officer at commercetools. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Before that, he was an architect with ATG. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014).

09:30 AM

Marco Fredriksen
Marco Fredriksen

Director Digital Technology Danone

Innovative digital & commerce tech architect working in the center of (business) strategy, creativity and technology - with a proven track record of designing winning, impactful future proof solutions.

11:20 AM
Foodl, the first Open Marketplace for the Food-Service Industry

Gaby Westdorp

Co-Creator at Foodl

Foodl’s co-creator has a longstanding career as (Digital) Marketing Professional working for FMCG & retail companies. A charming and fun-loving powerhouse.

Topic to be announced soon!


To be announced!

Topic to be announced soon!

Customer Review

To be announced!


Nov 7, 2019Main Room Breakout Room

Opening from
Kelly Goetsch,
CPO commercetools
& Marco Fredriksen,
Director Digital Technology at

Mike Lowndres,
Senior Director Analyst
at Gartner
Claus Hovge Andersen,
CDO at Salling Group
10:50Coffee Break
Kelly Goetsch
Marco Fredriksen

Tariq Khan,
VP Consumer Experience
at Koty
Annemarie Blauw,
Initiator Foodl
& Gaby Westdorp,
Co-Creator at Foodl
Kunal Muhkerjee-Chakraborty,
CDO at Grandvision
Client speaker
sponsored by Dept
Speaker from Google
Speaker from Audi
13:55Client speaker
sponsored by EPAM
Speaker from Eurail
14:25Coffee Break
Dr. Robert Zores,
CTO at REWE Digital

Niall Edwards,
Head of Shopper
Engagement Technology
at Lego

by Kelly Goestch,
CPO at commercetools
16:05Mystery Guest
Get together
at the Delirium Café
Platinum Sponsor
Gold Sponsors


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This is an invitation only event. However there still might be some tickets available. Please contact us if you are a Digital Director, CTO, Technical lead, or similar for an Enterprise B2C eCommerce company. Please leave your name, job title & company name & we will contact you.

General Information

Piet Heinkade 3
1019 BR Amsterdam
The Netherlands

More infos about getting there!

Travel Info
Travel Info

You can easily reach the BIMHUIS by train, tram and car. From the northern exit of the Central Station, the BIMHUIS is seen at a distance of appr. 1 km, eastwards on the IJ. BIMHUIS is the first stop coming from Central Station direction IJburg (Tram 26).


Find the best accommodation close to the BIMHUIS. We recommend close hotels like The Mövenpick Hotel Amsterdam City Center and The DoubleTree by Hilton Amsterdam Centraal Station