15:10
Lego’s journey towards Unified Commerce
Unterhalb dieses Blocks den Inhalt für das Overlay hinterlegen
Head of Shopper Engagement Technology at LEGO Group
Niall Edwards is responsible for Shopper Technology at The LEGO Group. He and his team design, build & operate exceptional shopper experiences that delight users (and their kids!) With over 15 years of experience in ecommerce, technology and marketing across brands such as Uniqlo and Toys ‘r’ Us, as well as manufacturing and B2B organisations, Niall can offer a wealth of perspectives on what it takes to provide a truly user or shopper centric experience backed by the technology transformation to make it happen.